Tada is Shopzilla’s new Deal of the Day site. Yes, deal of the day sites are all the rage, and there are a million of them out there, but this is where a shopping engine could shine. Shopzilla has the connections to get the deals, the industry knowledge and data to know what to sell at what price, and the traffic to build a community (I first noticed TaDa through ads all over Shopzilla). And they need to do something to stem the loss in traffic and counteract higher traffic acquisition costs (TACs).
The inaugural TaDa deal is the Invicta Auto Pro Diver Watch for $59.99 (52% off retail price) from WorldofWatches.com. There have been 167 watches purchased thus far, racking up $10,018.33 in sales. The traditional Groupon model would suggest that Tada takes in half of that and the other half goes to the merchant. Not sure if TaDa is able to collect 50% of the deal price, though, and might be fine getting much less for the moment in order to get some buzz. But @ 50%, that would be a $5000 take in one day (with 2hrs left on the deal). [Total sales ended up at 184 watches or $11,038.16.] Shopzilla would have had to do 12,500 in clicks (@ an average of $0.40/click) to generate that revenue.
Interestingly, WorldofWatches.com doesn’t seem to be advertising on Shopzilla, although the site does participate in BizRate’s Store Ratings Program.
You can track TaDa’s Deals of the Day by signing up for email alters, on Facebook or directly at TaDa.com.
Posted by Brian Smith 
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